Video has been found to be more effective than any other medium when it comes to lead generation. Using video for sales teams allows you to present your pitch in a compelling way and drive people down the funnel faster than plain text. This can improve your brand recall and also helps you establish a virtual face-to-face experience with your prospects. Even if there is no planned purchase in the short term, video can help improve awareness among your target audience.
Influence on decision-making
Gartner reports that an effective sales pitch is one of the top 5 critical factors that contribute to purchase decision making. You might have heard that video is one of the most effective ways to convey a message. That’s true, but it’s also true that not all videos are created equal. Video done well can be powerful, but bad video is painful to watch and can harm your reputation.
More engaging than any other media
When it comes to lead generation, video has been found to be more effective than any other medium such as text, audio and infographics. Video is also more powerful than social media or email marketing campaigns. This is because when you’re telling a story with video, it’s easier for people to empathize with your content and identify with the narrative that you’re trying to tell them. They’ll see themselves in the shoes of your characters as they go through their journey towards achieving their goal or solving a problem they have. And since everyone loves a good story, this can be very appealing indeed.
Video is more effective because of the element of memorabilia. People remember 90% of what they see, versus only 10% of what they hear. Videos are more persuasive than text and pictures combined, as people process visual information 60,000 times faster than text or audio alone. Written content often gets lost in translation, as against virality of video interpretation coupled with ease of production and consumption.
Enhanced brand recall
People are more likely to remember a company or product they’ve seen in a video than otherwise, no matter how great the name of the brand. This means that you can reach out to a wider pool of prospects with video marketing and generate marketing qualified leads (MQL). Video helps establish a virtual face-to-face experience with your prospects which helps build trust and establish a personal connection with them.
An excellent way to improve user engagement on your site is through adding video content to your website, making it much easier for visitors to navigate through their options. If done right, this can also lead directly to sales qualified lead (SQL) when the prospects are ready to make the purchase.
Awareness among target audience
Even if there is no planned purchase in the short term, video is a great way to spread awareness and educate potential customers about your services or products. A video can be used to promote or highlight a specific product or service. You could also create an informative piece that explains how your product works or what problem(s) it solves. This will squash the need for hand-holding while your customers use the product/service. You can show them exactly what they’re getting, how it works, and why it’s important for their business.
Conclusion
If you haven’t started using video yet, it’s time to start. You can use video as a tool for lead generation and sales pitches, but also as a way of building brand awareness among your target audience. It is crucial to use the video tool effectively for a successful video marketing and sales strategy.
