If you are a teacher or course creator who wants to try your hand in the business of e-learning by creating and selling online courses, then you might have come across course-selling platforms. You might have even considered choosing this option, and if not so, then please do reconsider. Online course selling platforms have many advantages over selling your courses individually on a self-created website. We will discuss that but before that let’s know what a course-selling platform is.
Course-Selling Platforms is a type of learning management system(LMS) which helps teachers and educators to create online courses. These are the platforms to create and sell online courses in one place, this way course creators don’t have to go back and forth between several software and apps for creation tools and publishing. There are several courses selling platforms in the market, you have to select the one which fulfils your need, some of these platforms charge for using their platform and some are free too. It depends which one you choose, however, with paid services you will get better services for course creation.
Why Choose An Online Course Selling Platform?
Effortless Course Creation: Course selling platforms are not just for selling courses, they are also platforms for creating an online course. Usually, when teachers create online courses they use different software and apps to create various modules of the course. However, if you use a course selling platform which is a type of LMS, it has all the course creation tools in-built in it. Creators can find authoring tools, various theme options, videos and slide creation tools are also present in it. This way you don’t have to search for different software and apps.
Multiple Format Support: Usually when teachers create courses using different authoring tools and LMS it creates problems of integration, as many LMS does not support the different format of course. However, if you use the course selling platform, which has its authoring tool and LMS system then there would be no integration problem. It means you can create courses in any format whether it’s video, audio-only, audio-video, textual, animated slide etc. This kind of variety also helps the students to choose and learn from the type of course format they want.
Provide Certificates And Resources: These course-selling platforms usually have partnerships with reputed Universities, Colleges and Companies, and they are reputed platforms. Thus, when you create and sell your online course on their platform, the Certificate provided by them to students after completing your created course, adds value to students’ resumes. Not only this, but these courses also allow the creators to add supplementary resources along with their courses. These supplementary resources (reference links, ebooks, and other related videos) can be from other sources too, but you have to give proper credits and ask for permission from the original creator. All these things will attract more students to your course.
Great Marketing Services: If you create and sell your course by yourself, you have to market and advertise your course on your own. This includes doing verbal advertisement, creating a whole marketing campaign that includes creating advertisements, email marketing, paid promotions etc. Even after doing all this, there is no guarantee that your course will be a success. However, if you sell your course on an online course selling website or platform, you don’t have to worry about anything. These platforms market and advertise the course they uploaded themselves, the only work you have to do is create great content, keep updating the content whenever needed and just upload it on the platform.
More Sales: As mentioned in the above point the course selling platform does marketing great courses, in various modes; like by suggesting your, playing advertisements and much more. This ensures that more learners know and see your course which ultimately helps in increasing sales. And more sales means more income.
Technical And Customer Support: Online course selling platforms provide a dedicated team for solving issues of both students and course creators. If you face any problem while creating or uploading a course the platform will help you. This reduces creators’ burden of handling technical issues and supports them.
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