Many people think of starting supplement or vitamin brands, and a substantial number of wellness entrepreneurs follow through and bring new products to market. If you want your vitamin or supplement brand to compete with the other products on shelves in health food stores and online marketplaces, it is important to develop eye-catching nutritional supplement packaging that also displays safe dosage information.
Identify Your Market and Create a Product That Fits
The first step toward creating a wellness brand is to determine your product niche. The most successful vitamin and supplement brands craft formulas for different types of customers. As a new vitamin brand may only have one or two formulas, it is important to make sure that each has a clear appeal to a target demographic.
The formulation of a product is only the first step toward successful marketing. The packaging for frozen food or supplements that a brand chooses will also determine the shelf appeal of products. Although many consumers care primarily about ingredients, a significant amount of initial and repeat sales can be attributed to well-designed and informative packaging.
Sales, Marketing, Packaging and Distribution
It is important to consider logistics when making vitamins and supplements. These products are often more sensitive to environmental contamination or degradation than even other foodstuffs. In addition to selecting food-safe packaging sachets, package designs that limit air, moisture or light exposure may be desirable for products in this market sector.
Consider how long it will take for a vitamin or supplement product to go from the production line to distributors or retailers and finally to consumers. Many brands in this market are pursuing smart packaging features such as Quick Response or QR codes that consumers can scan to check the age and authenticity or track the lifecycle of products from production and distribution to sale.
Sell Vitamins and Supplements In Stores and Online
Many people prefer to shop for supplements and wellness products in stores, though a growing number of customers order these products online. It can be easier to compare supplements on a physical shelf in a health food store or the health food section of a larger retailer, but online marketplaces are providing more features to brands to help products stand out and ways for consumers to find the right formulas for their lifestyle.
In order to sell dietary supplements on some major online marketplaces, it is necessary to comply with the regulatory requirements of the United States Food and Drug Administration or other agencies that regulate consumer products in international markets. Brands or sellers may need to submit proof of compliance with any applicable regulations to list products.
When you start your own wellness brand, you have a number of choices with regard to product formulation and package design. The most successful supplement brands identify niches in the market and focus on delivering value to consumers. It is worthwhile to invest time and money in product packaging that makes your product stand out and preserves active ingredients until use.
