Have you ever considered why your customers choose a specific product over others? Whether it is aesthetically appealing, it is more functional to use or does it belong to a well-reputed brand? Well, there can be several reasons to explain the customer purchase behavior. Understanding customer preferences better can make businesses design their packaging more appropriately. Among hundreds of similar products placed in display boxes, you will want your brand to be a top pick. For this, you have to determine the reasons for customer inclination towards a specific product. Here we are going to explain some of them:
Brand Name and Trustworthiness:
The well-reputed brand name creates a great impact. If you are going to launch a new brand, the way it sounds and looks determines the customers’ level of interest. That is why coming up with good names is a crucial task while launching a new product. If the brand name is descriptive and the images are related they add to its trustworthiness. The well-established brands have spent ample time and effort to take their names to the height of success. For example, if you enter a retail store and found a cosmetic counter display for two different brands; one is well-known (example Loreal) and other is the one you do not know much about, definitely a customer will incline towards a well-known brand, even if he has to pay a higher price.
Product Placement:
In a retail environment, product placement is very important. You are going to see much better results if your product is placed on an end cap in a highly trafficked area. If you place it somewhere at the bottom shelf or a back corner it might get unnoticed. Similarly using retail countertop displays or custom cardboard display stands is one of the most effective ways to increase the customers’ inclination towards your products. They make your brand more visible among several others in the competition.
Let us take the example of these custom lip balm display boxes. They are placed near the cash counters to stimulate purchase behavior. Working on product placement is a highly effective strategy. The same is the case with e-commerce businesses. Product placement still matters but looks a little different. To increase the customer inclination list the product on the first page or in the sidebars. This will make you earn more sales than if it is hidden on the fifth or sixth page.
Creative Packaging Design:
A creatively designed packaging tends to influence customer intention positively. It is the reason that businesses spend hours and days designing packaging that flies off the retail shelves. It grabs the customer’s attention and helps make your brand a big success. Creative packaging designs determine the value proportion. A single product can display in various ways by using creativity at its best. Let us take the example of an ice cream cone display. You can serve it in different shapes and boxes depending upon the serving size. A single ice cream cone holder fits in a single serving, whereas a multi-insert ice cream cone rack is used for more servings.
Product Allure:
Making the product look good is the best way to incline a customer towards it. An attractive packaging design does not only show off your product well, but it also explains various aspects like how tasty the food looks or how enticingly the gadget is displaying. According to research statistics, one-third of purchase decisions make in-store and packaging attractiveness is the main factor influencing this. If the products are displayed in an eye-catchy way in custom display boxes, it fascinates the customers to make a purchase. Thus showcasing your products is alluringly is an important factor to consider.
Package Convenience and Reusability:
Easy to use packages preferable to most by the customers. Among various options like jars, bottles, bags, and pouches displaying in custom cardboard display boxes, a customer is always inclined towards convenient to use packaging. In addition to convenience, reusability and sustainability are the two other options a customer searches for. The packaging, which is reusing in some way even after the product finishes creates excitement for the customers. Similarly, the product boxes made from recyclable material make customers feel that they are doing something to save the planet. Let us take the example of a very common everyday used product i.e. cereal. Its packaging design from eco-friendly material to reduce waste. A cereal box display case holding hundreds of recyclable packages is the best way to attract customers by showing eco-friendly concern.
