There was a time when packaging was only thought of as a necessity, a barrier to protect the contents within a package and transport it from one point to another.
Companies did not place a high value on branding since there was no customer expectation. However, as a brilliant person once said, the times are a’ changin’ and, if appropriately used, product packaging may be a vital part of the sales process.
Product packaging is critical to the growth of any business and its marketing strategy. A fundamental packaging bag has become a communication conduit and a silent salesperson as companies try to engage and satisfy customers with the continuing emergence of opportunities in the industry.
Recent market research conducted by The Big Picture revealed a problem that online shoppers go through: packaging is often built with the brick-and-mortar store in mind, which usually means it doesn’t perform well in the internet environment.
Packaging in the right hands is a terrific tool; however, what might work for in-store products may not work for online products. Here are five reasons why your packaging might fail online.
Designing for Shelf without Considering Shipping
People often refer to the shelf as the ‘moment of truth’. However, when shopping online, the moment of truth shifts from the shelf to the delivery.Packaging in the right hands is a terrific tool; however, what might work for in-store products may not work for online products. Here are five reasons why your packaging might fail online
Product packaging is critical to the growth of any business and its marketing strategy. A fundamental packaging bag has become a communication conduit and a silent salesperson as companies try to engage and satisfy customers with the continuing emergence of opportunities in the industry.
Similarity in Structure
While graphics diminish when scaled down, it is the structure that wins. When the size of graphics on your packaging is reduced, the design of your package becomes much more essential – but if you use the same shape as the competition, you will miss out on this chance.
Brand Blocking
Big companies can group their items together in-store to create a color-coordinated wall. But that barrier has been shattered on the internet. The website’s white backdrop, at best, serves to break up your brand. Since shoppers search for items by keyword, the products are not viewed together at all. Brand blocking is no longer a viable option.
Small Icons
For a long time, on-pack symbols and slogans have been a restricted manner of communicating crucial marketing features.
Recent market research conducted by The Big Picture revealed a problem that online shoppers go through: packaging is often built with the brick-and-mortar store in mind, which usually means it doesn’t perform well in the internet environment.
Attention to Details
Your typography’s stunning, sharp, foil-blocked edge finishing looks like a million dollars in hand. However, if your pack is decreased to 150px square, your investment is squandered.
barrier has been shattered on the internet. The website’s white backdrop, at best, serves to break up your brand. Since shoppers search for items by keyword, the products are not viewed together at all
Conclusion
Brands should strive to make this a memorable and unequaled experience. This can be achieved especially if the product inside the box is wrapped using custom printed tissue paper since it makes the customer feel as if they are receiving a gift.
Packaging is much more than just a means of securing a product. It is a crucial marketing tool that promotes branding, highlights the greatest characteristics of the product, and delivers a lasting experience for the consumer. It’s a bridge that can take your product – and your brand – to the next level Read More
