Business gifting is important to keep the client in your favor and maintain a healthy professional relationship with them. Not just clients but business gifting also involves exchanging gifts with employees in corporate sectors. But business gifting is confusing and people often make mistakes while doing this. Just like personal relationships, business relationships are equally important. There can be various occasions when you have to get gifts for your clients like their birthdays, Christmas, Diwali, congratulatory gifts, appreciation gifts, holiday gifts, personal achievement gifts, welcoming gifts, anniversary gifts and holiday gifts.
If you are a businessman or woman and you often have to be a part of business gifting and you find it a daunting task then here is an ultimate guide for you in business gifting. This guide will help you pick the right gift for your business partners and employees.
The gift should be formal-
In corporate gifting it is very important to keep in mind that gifts should not be too personal even for personal events. It is very important to maintain the decorum of a professional relationship while gifting. Choosing gifts that are very well within the limits of your relationship is always a better option. Don’t pick casual or funny gifts and make sure your gift should sound like a corporate gift not a bribe to your clients or employees.
Personalized gifts-
A personalized gift creates an everlasting impact on the recipient. It builds a great connection with the receiver. But don’t go overboard while personalizing gifts. A little touch of personalization is enough. A handwritten note or engraved initials or names on the gift will do the job well.
Do not insert promotion-
While doing corporate gifting it is obvious that you would like to add the company name and logo on it but it’s better not to do it because gifting is an act of care. So let your gift be a gesture of care and appreciation rather than a promotional object.
Quality over quantity-
Quality gives the reality check of your choice and standards. So don’t compromise on quality when you are doing business gifting. A poor quality gift will create a bad impression on the person. Set your budget and get the best in that amount. Don’t think about quantity but focus on quality.
Go for flexible gift options-
Flexible gifts mean gifts that will be according to the choice of your employees or clients. Gifts like shopping vouchers, gift cards, subscriptions, gym membership, wellness cards, coupons can be the best flexible gift option. This will let your recipient choose the item of their choice. But don’t give them cash, that’s disrespectful. These days online cake delivery is also available.
Gift boxes-
As a business partner or boss, you might not know the individual choices of your recipients. So it’s better to go for gift boxes that have a collection of various things in general. You can choose these boxes from online shopping websites from corporate gift sections or you can get the boxes made on your own.
Flowers-
There are a few occasions when flowers work best in business gifting as well. When it comes to gifting a personal milestone to your employees or clients then a bouquet along with a personal handwritten note can do the job well. You can get a variety of options in flowers these days but choose flowers wisely. Red roses or pink roses might not be a good option. So you can go for tulips, chrysanthemum, or lilies as they look more professional yet a great choice in flowers. These days you can send flowers to India from the UK also via online delivery services. So you can send to your foreign clients and remote employees also.
Go for table accessory-
Stationary are the basic needs of an office and corporate life. So instead of hopping onto the other gift options choose to get table accessories like a desk organizer, calendar, mobile holder, pen stand etc. There are a variety of options available in them these days. You can also get them personalized when you are getting them for your employees as an appreciation gift. It will act as an encouragement.
I hope this business gifting guide will help you in picking the right gift for your business partners, clients and employees.
