“Ah look at all the lonely people” sang the Beatles in their Eleanor Rigby song. Since the 60s, many things have changed, including the way people find their partners. Following the change caused by Tinder in 2012, the niche of dating applications is still active and active.
Below, we share Tinder’s key features, explaining its common algorithm, and monetization strategies.
There are too many dating app development company that you can trust. For more than a decade, our team has developed custom sites and applications for the dating industry. We work with dating industry entrepreneurs, start-ups, and established businesses alike.
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You will find mobile app development, a step-by-step guide.
Current dating app statistics
As we have said, modern technology has completely changed the way we find our partners and online dating is no longer a bad thing.
A quick look at some statistics:
- More than 27% of committed relationships start online.
- Nearly 40 million people use dating apps and websites worldwide.
- The annual revenue of all dating apps is estimated at about $ 2 billion.
- As the most popular dating app Tinder counts approximately 50 million users worldwide, while 60% come from the U.S.
- The total value of Tinder is estimated at approximately $ 1.6 billion.
- The market for dating apps is growing, as well as customer demand. So, if you are making a dating app, this is the right time. And in this case, you should look to industry leaders, like Tinder.
Now, let’s learn how to make a dating app like Tinder.
What are the main features of Tinder?
As we have said, Tinder is one of the most popular dating applications in the world, and Tinder’s secret weapon is a playful swipe feature. If you like someone else’s profile, swipe right, if you do not like it – swipe left.
We will now look at the features of the Tinder app in more detail.
Sign in with social networks. Users can log in with their Instagram or Facebook profiles. After that, users can connect their Facebook and Instagram profiles with a Tinder account. Such public verification helps the forum to be more credible.
Geolocation. Tinder uses the user area to see what social networking sites are, such as bars, coffee shops, etc. who visit them often. Some users who visit the site receive notification only after the app user has left the area. Alternatively, Tinder uses geolocation to find similarities based on interest. In this way, the app improves its services. For example, an app will remove cinemas from the list of social media if most app users continue to remove them from their list.
Matching algorithm. The application algorithm compares the new user profile with other already existing web profiles and suggests appropriate matches.
How the Tinder algorithm works.
- The app uses points to measure people’s attractiveness
- In this case, the app calculates how many people have swiped a personal profile (or Favorites).
- The more popular, the higher the user result
- The app shows their profiles to other people with the same value
- That way, the app makes the game from the most popular people
Swipe Surge. As we said, Tinder users may prefer some profiles by swiping right and not like them by swiping left. According to a press release from Tinder, Swipe Surge has increased user activity to 15x more. This feature also increases the ability to do the same by 250 percent.
Find the same. Users can set their interests, age, gender, etc. as search terms. Then, the app compares users who like each other’s profiles.
Profile setting. Tinder users can set up their profiles to make them more reliable and attractive.
Push notification. If the app algorithm finds the correct match, the user receives an app notification.
Private Chat. If the app does the same, users can chat in the unwritten message.
How to create your own dating app: A step-by-step guide
To turn your view of the dating app into a reality, you need to go through the following stages:
Step 1. Find our niche
Finding a niche is the first step in starting a dating app. Although there are many dating apps already available in the market, you still have the opportunity to stand out from the crowd. In this case, you need to choose your niche.
Below you will find the most exciting dating sites on the market.
Dietary favorites
There are many people with certain menu options, such as gluten-free people, vegetarians, and vegans. However, it is difficult for them to meet and make a living in everyday life with the same preferences. So, you can support your dating plan with some of your food choices.
Example:
Gluten-Free Singles. This dating website is designed for gluten-free people to find dating partners, friends, and workgroups with people of similar interests.
Favorites in the way of life
We are all different, we have different ideas of a perfect place to live. While some of us are children of big cities, others may want to live in the countryside. Shared preferences in lifestyle can be a solid basis for people to start their relationships.
Example:
Equestrian Cupid. This dating website, designed for country and horse lovers, is a great place to find a cowboy or cowgirl. Equestrian Cupid has collected millions of people who do not like busy cities and dream of living in the countryside. Even if the user does not have a horse, he can join the website if he shares the lowest prices in the world.
Favorite pets
Favorite pets are another team that can bring people together. Some of us love cats, while others love dogs. Therefore, you can base your dating plan on your pet interests.
Example:
Personals. This dating website brings cat lovers together, so they can seek love while chatting with their pets.
Step 2. Choose a business model
There are several business models used by Tinder and other dating apps to earn money:
Premium business model
Users get a free set of basic app features, but can purchase an advanced app version with the following advanced features:
Profile development. The app charges users a fixed amount to display their profile as the first in a search result.
Advanced swipe. This feature, powered by a machine learning algorithm, changes the way users view images.
what is the technology behind it? The smart algorithm adjusts user images based on the interests of other users. This way, the owner of the premium account gets more opportunities for pairing.
Unlimited popularity. While users of the free app version have a limited number of switches or favorites, users with a paid account have an unlimited number of likes.
In-app purchases
Users of the app enjoy giving and receiving gifts with each other. To do this, empower your app with paid gifts, such as greetings, flowers, and kisses.
Ads
Many apps use this monetization strategy. You can charge other businesses for playing ads in your app. These may be cost models per click or cost per mile.
Step 3. Choose a technical stack for an app like Tinder
Now you need to choose the technology that will power your app and the most important thing you need to remember is to rate.
But why does it matter?
As we look at Tinder as an example:
Since the launch of the app, Tinder app developers have been using MongoDB, the NoSQL website, to match people. However, as the app becomes popular and benefits users, it becomes difficult for the team to maintain the functionality of the MongoDB website. Therefore, the team needed to move to host the very powerful Amazon Web Services.
With this in mind, consider the next Tinder technology stack for your dating app.
Final Words
Dating app development can be a very lucrative investment. However, matching app development is a complex process that requires, not only financial resources but also valuable information from your mobile development team.
We hope that our guide on how to build a dating app will help you understand how to build your Tinder app and the monetization strategies that you should use.
The only thing left to do is find a knowledgeable top app development company in USA to turn your ideas into reality.